The average business completely redesigns their website every two or three years. Technology changes. Design changes. And most importantly – your business changes. And you should not only look at re-designing your website every 2-3 years, you should re-evaluate your content and consider a complete re-write as well.
What was in vogue as early as last year is not always still relevant. Tying into the rapid changes in technology is the rapid change of people’s aesthetic preferences. An extreme way to make this point is to point you towards Wayback Machine, which allows people to see how their favorite websites looked in the past using a cataloged archive of screenshots. It’s amazing to see how websites like Google started out, and how they’ve evolved over the years.
But it’s not just humans who care about design…you also have to take into consideration how a search engine sees your page. And you have to design for both sets of “eyes.”
Thanks to the latest update of Google, affectionately known as “Mobilegeddon,” businesses are scrambling to make their websites more mobile-friendly. A failure to adapt might mean losing valuable organic search traffic. If you’re using Google Adwords to drive more people to your business, this could mean increased spend on pay-per-click advertising. So whether you’re trying to please a human or a search engine, it might be time to reconsider the design of your website. Click here to learn more about responsive design to make a website mobile-friendly.
Besides changing for new technology or to spruce up an old design, you may want to redesign your website for normal business changes. One thing that tends to change often is the offering of new products or services or the discontinuation of others. A lot of your old content may focus on these outdated products and services and may make no mention of the new ones. SEO is an important consideration with content, and you want to make sure that the traffic coming to your website is qualified in some way. If people are coming to your website and not finding what they need or expect, they might leave before investigating further, which is a huge lost opportunity. Besides the changing of products and services, your leadership and employees may cause a natural shift in values. If all of your content is written in a way that reflects outdated values, people may get the wrong impression of your business. It’s important that available branding be consistent, as it helps to establish trust in the company. Learn more here about how SEO works and how it affects your traffic.
So whether you’re trying to adapt to the latest technologies, update for design, or change content around to reflect newer business values, a redesign for your website might make sense. Iceberg Web Design has plenty of different options to address any changes, small or large. Contact us for more information!
