The average business complete redesigns its website every two-to-three years. But a law firm is not an average business. It is a referral and lead-based business that relies heavily on its web presence—especially its website—to bring in leads and to act as online brochure for word-of-mouth referrals.
What does this mean when it comes to revamping your law firm website? The answer is, naturally, “it depends.” You can gain a clearer understanding of when it is time to update your site by performing an annual review.
Scheduled Reviews Keep Your Legal Website Current
Website design principles and best practices are constantly evolving. Writing for the web requires ongoing knowledge of what works well for users and search engines alike.
If you want your legal website to stand out from the crowd, schedule annual reviews with your website developer. Determine what updates you need to attract prospects and convert them into clients.
For instance, is your website mobile friendly yet? Does it look as though it was made in the early 90s? Your website has mere seconds to make a good first impression on a visitor. Do not make that first impression be its last impression—keep current to keep visitors’ attention.
Related post: 9 Surefire Signs Your Website Needs a Facelift
Updates That Should Lead You to Revise Your Law Firm Website
You should not wait for up to a year to make certain on your website, however. Here are five categories of updates that should incite immediate revisions to your website:
- Major search engine updates: The search engines are constantly updating their algorithms, which means your website must adapt to continue appearing in search results. Some updates, like Panda and Penguin, affect content and SEO practices. Others, such as the mobile-friendly preference debuted by Google in April 2015, affect design and development practices. Waiting to adjust your site accordingly could cause you to disappear from search results for some time.
- Major law changes: 2015 witnessed major changes in family law—specifically, in the realm of same-sex marriage. If you are a family law practitioner, does your website content reflect the updates that come as a result of same-sex marriage? This is one example of how your content can quickly date itself—and show your prospective clients that you aren’t as good about details as you should be.
- Law firm staffing updates: New partners often bring about name changes, logo changes and more. You need these changes to take effect across your website. The same is true if a lawyer leaves your employment and goes elsewhere.
- Law practice updates: Have you expanded your practice? Or perhaps you have decided you are going to focus and own a singular niche practice area? Either way, do not wait to update your website to mirror the services you offer. It is important to note this change affects content and imagery.
- Other law firm updates: Perhaps you’ve moved office locations or you obtained a new phone number for your practice. Or maybe your firm or one of your attorneys recently won an award that you would like to highlight. Whatever the change is, update your website when the change happens.
Your Next Steps
First thing’s first—set a schedule today for an annual review of your website that you will follow through on. Then, take a few minutes to browse through your website right now. If you notice aged design, outdated content or incorrect contact information, reach out to your website design and development team to start making updates. If you do not have a team you can rely on, we welcome you to reach out to our law firm website development specialists. Send us an email or call us today at 763-350-8762.