At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the process by having a content interview. What Happens in a...Read More
At Iceberg Web Design, we love our pets. Sometimes, they even come to work with us! We welcome them into our zoom calls and our office. Our pets enrich our personal and professional lives in various ways, so we thought we would share a bit about them. CeCe’s Dog, Ziggy Ziggy the Maltese! Malteses were...Read More
Is Your About Us Page Prioritized? Your About Us page could be the most crucial page on your website. Learn five reasons you should be prioritizing your About Us page. Most businesses want their homepage to look perfect. They wouldn’t dream of having incomplete or incorrect information on their contact page, and their product...Read More
Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1. What Do You Do? Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make...Read More
Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...Read More
Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...Read More
The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More
At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...Read More
At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content...Read More
Many websites start as just content. Then they grow into an e-commerce site or a site that is used as a platform for a service. At that point, your business begins to pick up, and you forget about that original content, your blog. You will likely want to have your website updated and upgraded to...Read More
