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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Interface

Why You Should Avoid Jargon In Your Web Content

Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these...
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Colleagues Discussing Photographs On Desk In Creative Office

How to Choose the Best Images for Your Website

Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A...
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Marketing Planning Strategy

5 Marketing Tips To Start 2023

Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for...
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Web Designer Working On Website
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What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding...
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Penguin Profile: Nikolay Patalakha | Iceberg Web Design

At Iceberg Web Design, we have a dedicated team of penguins to help you solve your business challenges with web-based solutions. Our newest Website Developer is Nikolay Patalakha. Today in our Penguin Profile, we will talk to Nikolay to learn more about him and what...
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Female Typing On Laptop Computer With Job Openings 2022 11 14 04 05 33 Utc

Why Your Site Needs a Careers Page

A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants,...
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Website Audit Cropped

A Look Back at Our 5 Favorite Blog Posts of 2022

Looking Back At 2022 2022 was a year of getting life–and business back on track as much as possible. While things will never be as they were before the pandemic, it seems we can breathe a bit easier. Business owners have learned how to pivot...
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Jessie Blog

We Are Web Developers Who Answer the Phone

Meet Jessie. She Answers the Phone! Jessie Gutzwiller, our customer service representative, typically answers the phone. Having a dedicated CSR is an essential part of our business. When our customers call, they need to talk to someone immediately. So we answer the phone. Even if...
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Another Video In Her Vlog

5 Web Design Trends to Consider in 2023

Have You Updated Your Website Lately? Your site may need a facelift. Sure it might look great, but do you have the features that users are looking for as they search the web? They may not even know they are looking for these trending features,...
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Putting Fresh Content Into Her Blog. Attractive Young Smiling Woman Using Laptop While Sitting In Restaurant

Fresh Content Improves Your SEO

Years ago, blogging was an easy way for people to post about their lives on the Internet. Now, it’s become a must for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines. And there are...
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2022 Ega Adrian Alt
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Penguin Profile: Ega Adrian | Iceberg Web Design

At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest web developer is Ega Adrian. Today in our Penguin Profile, we will be talking to Ega to learn more about him...
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Team Structure

Your Website Deserves a Team of Specialists

Your Website Is Your Most Valuable Marketing Asset 81% of consumers do online research before making a purchase Your website makes the first impression visitors get of your business Your online presence is centered on your website 75% of website users make judgments about a...
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Multicultural Young Businesspeople Discussing New Business Idea In Office

Does Your Business Serve Different Industries?

Give Each Industry Its Own Page  This is something we often advise our clients to consider when we are working on a sitemap plan. It can boost your SEO regardless of the type of business you are in. Take a look at some of the...
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Customer Review Good Rating Concept Customer Revi 2022 01 19 22 49 09 Utc

How Are You Managing Your Online Reputation?

In today’s world of online review sites, there is no shortage of ways to learn what past customers are saying about your service, products, or reputation. Unfortunately, having reviews on so many different platforms can make it challenging to respond to them promptly. It can...
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Computer Problems. Angry Black Muslim Lady Having Troubles With Laptop At Home

The Importance Of Hosting And Maintenance

Most people know the importance of a website for their business. Unfortunately, They often skimp on hosting and maintenance. But hosting and maintenance are an integral part of your marketing plan. There are many reasons to prioritize a good hosting and maintenance plan. Here are...
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Communication 2022 08 01 05 06 42 Utc

How to Communicate With Your Web Developer

The key to a successful website project is effective communication. How is communication with your web development team different from the other people? It’s not that different, but it can be frustrating if communication fails. Good communication will save time and money while yielding the...
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