Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate them to your team and your customers? Part of the...Read More
Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...Read More
Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...Read More
Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding, or just defining a brand that has never been clearly...Read More
At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him and what he does at Iceberg. Josh | Senior Developer...Read More
More Ways to Save Money on Your Website. At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business. We recently looked at how to have a website built...Read More
When you intern with Iceberg Web Design, you work with an entire team of web marketing professionals to learn and grow. We have been spending time getting to know some of our full-time employees pictured above, but today we will get to know our intern, Cece Talbot. We are helping our business, and our community...Read More
Have you ever wondered how Google and other search engines can efficiently organize all the content that ends up on their search engine results pages? They do it with the help of search robots. They aren’t literal robots, but virtual ones that crawl the internet, indexing titles, summaries, and entire contents of websites faster and...Read More
When you work with Iceberg Web Design, you work with an entire team of web marketing professionals. But just who are these people who are hard at work helping you connect with your customers? For the next couple of months, we will be profiling our team of penguins. Today we are talking with our Project...Read More
The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More
