At Iceberg, we love to read about ways to do business better, whether marketing, sales, content writing, development, and design, or being part of a team that does all of the above. We even have a book club where we read and discuss a book...Read More
In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales....Read More
Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here...Read More
Every morning you get up and throw on some clothes. Your sense of style has likely been shaped over time. Perhaps you are eclectic, fun, all-business, feminine, or downright casual. Whatever your style, it is an outward expression of you, a message you send to...Read More
When including a blog on your website, one question inevitably comes up: Should you allow comments? This is something on which even the experts can’t seem to agree. Even influencer Michael Hyatt took some time to decide. He removed his comment section for a year...Read More
A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current...Read More
What are your favorite things about working remotely? Is it controlling the thermostat? Maybe the best part is access to a fridge full of food? Or do you find it challenging to think of anything good about working from home? As of June 2020, 42%...Read More
We’ve written about Google My Business (GMB) before, and today, we are answering some of the frequently asked questions we get about this useful, but often-neglected, business tool. Do I need a Google My Business profile? Not necessarily. You may have a business where your...Read More
Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search...Read More
Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers...Read More
This past month, we’ve been highlighting a few of the web development trends that you’ll see more of in 2020. The trend we are looking at in this article is one that you experience as a website user, rather than see web accessibility. Web accessibility...Read More
Is your website displaying an error? If you are suddenly seeing errors displayed on your website, it’s likely your website code is conflicting with the most recent version of PHP, PHP 7. In this article, we are going to explain why this is happening, talk...Read More
There are beautiful websites splashed with color and images that catch the eye. These colors, images, and typography work together to convey the message that the site is trying to send. Sometimes, less is more. That’s today’s focus as we look at minimalism in website...Read More
Good web design combines several components to create a mood and call to mind memories and associations. One of these components is typography. Typography is the balance and interplay of letterforms on the page (or the screen). It is a verbal and visual equation involving...Read More
This month, we are looking at some of the web design trends for 2020. In this article, we will focus on the visual design aspects of websites. “The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or...Read More
Heroes are one of the biggest website trends of 2020. They can help you make a powerful first impression. Not a superhero—a website hero! A hero is the first thing a user encounters on the homepage of a website. It usually takes up most of...Read More
