When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...Read More
Why should you keep your WordPress site updated? For many reasons, keeping your WordPress site up to date is essential. This is different from updating the appearance and functionality of your site. A WordPress update is about upgrading your WordPress core, plugins, and themes. Security A WordPress update includes bug fixes and security patches that...Read More
How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”...Read More
There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the content phase of the custom site is done. Our customers...Read More
Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or drastic. But it is vital to rebrand sooner than later...Read More
Everyone needs goals. Even your website! It is essential to have your website’s direction and goals established from the very beginning of your project. That’s why we learn what they are during the kickoff meeting when you first meet the team that will be working on your website. That way, everyone will be on the...Read More
At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the process by having a content interview. What Happens in a...Read More
Instagram is a great way to amass an audience and get your message across, but its algorithm is unique. Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use different features of the app for unique purposes. Feed and...Read More
Deadlines Can be a Roadmap to the success of your project For a website project to succeed, the client and the development team need to work together. We need input from the client to create the website that best represents their brand. We also need the information that allows us to access and transfer their...Read More
At Iceberg Web Design, we love our pets. Sometimes, they even come to work with us! We welcome them into our zoom calls and our office. Our pets enrich our personal and professional lives in various ways, so we thought we would share a bit about them. CeCe’s Dog, Ziggy Ziggy the Maltese! Malteses were...Read More
