Heather Erickson, Author at Iceberg Web Design - Page 2 of 6

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Heather Erickson
Yellow Wooden Folding Rule 2021 08 28 12 02 50 Utc
Do You Need an SEO Plan That Works for You?   How do you know if your SEO marketing plan is working? Often the way clients measure whether their plan is succeeding can leave them feeling confused and frustrated. The reason is they aren’t using the proper yardstick. Traffic Vs. Industry Keywords It can take...
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Words About Us Written On Paper Note Pad On Office Notepad
Is Your About Us Page Prioritized? Your About Us page could be the most crucial page on your website. Learn five reasons you should be prioritizing your About Us page.   Most businesses want their homepage to look perfect. They wouldn’t dream of having incomplete or incorrect information on their contact page, and their product...
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Twitter Algorithm And Tweets On Social Media 2021 08 30 08 41 33 Utc
2022 and Twitter’s algorithm.   Because Twitter’s algorithm is based on the user’s behavior, it may seem difficult to improve your ranking on this platform. But you can! While figuring out the algorithms for the various social media platforms can be frustrating, there is a method to their madness. Each platform has a specific audience...
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Missing Piece In Red Color showing through.
Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1.      What Do You Do? Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make...
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Website Audit. Chalkboard with pictures of a camera scissors, a notebook, a calculator, graphs, and more. Also, a pair of hands holding a tablet.
Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your...
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Lsi Keywords. Table with post it notes saying SEO, website, market strategy, content, links and more. Also a laptop and a woman's hands on table.
LSI Keywords and Your Site’s SEO Until recently, Google would rate your website’s SEO based on several factors, but the goal was to stick to one relevant term when it came to keywords. Unfortunately, keyword stuffing crashed that party, and Google began to penalize sites for using the keyword too often and inappropriately. So instead,...
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Choosing a social media platform. Picture of Heart Shaped Cookie Cutter and Dough.
Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.     We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too...
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Two Colleagues Comparing Notes At A Table with coffee a tablet, books and a plant.
Shopify Vs. WooCommerce – How Do I Choose? New e-commerce sites are launching every day. Shopify and WooCommerce are two of the biggest e-commerce platforms powering millions of websites around the world. If you are considering starting a new site yourself or are making changes to your current site, you might be wondering what the...
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Wish List For Christmas With Christmas Decorations
What’s on Your Website Wish List? Having an extensive website wish list isn’t a problem if your budget is limitless. But for most businesses, it’s important to keep the reins pulled in. When business owners ask us to build a new website, they usually come with a wish list. Of course, they will want the...
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Iceberg Brand Book On Stone Table.
Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate them to your team and your customers? Part of the...
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