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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
The Importance Of Color In Website Design
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The Importance of Colors in Website Design

If you have enjoyed The Wizard of Oz, one part of the movie clearly defines the importance of colors not only on a movie set, but also in web design. The black and white scene of Dorothy descending the sky in a house conveys an...
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Professionally Written Seo Law Firm Website Copy Can Make All The Difference.
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It’s Time to Hire a Professional to Write Your Law Firm Website Content

You have decided to turn over the reins of your website to a developer who knows how to design and code a site that will help you compete in the online marketplace. Fantastic! But, as a lawyer, you have spent your whole education and career...
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What makes a great website?
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How Often Should Your Law Firm Revamp Its Website?

The average business complete redesigns its website every two-to-three years. But a law firm is not an average business. It is a referral and lead-based business that relies heavily on its web presence—especially its website—to bring in leads and to act as online brochure for...
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Social Media Icons
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Social Media: Your Website’s Phase Two

On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should...
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Professional Photographer
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The Difference Between a Mediocre Website and a Good One

After a bustling holiday season, most businesses have returned to devising marketing strategies for 2016. We start the discussion about enjoying the highest return on your website development investment by going back to Black Friday and the onset of the holiday shopping season. Did you...
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Website Design
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Up and Coming Website Trends for 2016

We’re in the last quarter of 2015, and it’s time to start thinking about the upcoming year. So much has changed in terms of web technology. Have you heard of “Mobilegeddon?” Besides technology, design standards are rapidly changing. People’s opinion of what looks good is evolving....
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The Five Most Important Things Your Customers Should See On The Home Page Of Your Website

“Conversions” is a big buzzword for online marketers and businesses operating online. It refers to getting a customer to take some sort of desired action. It could be as small as getting someone to visit a specific page on your website, an in-between action like...
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Building Your Website
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How Often Should You Redesign Your Website?

The average business completely redesigns their website every two or three years. Technology changes. Design changes. And most importantly – your business changes. And you should not only look at re-designing your website every 2-3 years, you should re-evaluate your content and consider a complete...
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Back Blue Button
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7 Things On Your Homepage That Will Make Your Visitors Hit The “BACK” Button

Have you reviewed your Google Analytics recently? Noticed your bounce rate sky-rocketing? It’s possible that your customers are leaving because your website is turning them away. Here are seven things that you want to avoid on your homepage, to keep customers from leaving before they...
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Fully Responsive Website Development
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Responsive Design and The Decline of the Mobile Site

When smartphones were just coming out (remember the Blackberry?), webmasters started thinking about optimizing their websites for mobile devices. At first, the trend was to create a separate website just for mobile devices. Typically, this separate website would be published at a subdomain – http://m.yourwebsite.com...
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Blog
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Blog Topic Ideas for Small Business

Finding a topic for your small business to blog about can be tricky. It seems like it’s always the times you set aside to write that writer’s block kicks in. Here are some tips for helping you choose blog content, as well as a list...
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Responsive website design concept
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Responsive Retrofit or New Website – Which is Best for Your Business?

If you have a website that hasn’t yet been optimized for mobile, you have a big decision to make, and not doing anything is not an option. The choice becomes – do I retrofit my website for responsive design? Or should I create an entirely...
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Google Internet Search Concept
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The Impact of Google’s Recent Algorithm Change

On April 21st, we saw perhaps the largest update yet to Google’s Search Algorithm: Mobile-Friendliness is now being considered when Google returns search results on mobile devices. Has Google’s recent algorithm change made a real impact on business owners and their websites? 4 months later,...
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Social Media Icons
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How Often Should You Post to Social Media?

If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media. You might be wondering how often should you post to social media – after...
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Social Media Concept
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Here’s How to Set a Budget for Social Media Marketing

  It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of...
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SEO Concept
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7 Simple SEO Tips for Small Businesses

From meta tags to hashtags – honestly… who has time to make sense of search engine optimization, better known as SEO? Our team at Iceberg Web Design works with small businesses right across the country that want to make sense of it all. Thankfully, we...
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