Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something you don’t want to do, we will look at two...Read More
Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...Read More
When customers come to us for a website, they often have an idea of what they want, but they aren’t sure of what kind of investment it will involve, timewise and financially. They also may be unsure of how much of a commitment is applied after the website goes live. We have two main products...Read More
We don’t all respond the same way to the same colors. Color significance can vary from one culture to the next, and we each have our individual preferences. But there is general color psychology that can guide us in the decisions we make when designing websites and other marketing materials. Red Red is an energizing...Read More
Some people allow their site to sit on the web like a glorified business card. But smart business owners know that their website is the most valuable employee they have. They can put their site to work, saving them money in the long run by automating tasks and integrating business solutions. It can also be...Read More
In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...Read More
This past month, we’ve been highlighting a few of the web development trends that you’ll see more of in 2020. The trend we are looking at in this article is one that you experience as a website user, rather than see web accessibility. Web accessibility ensures there are no barriers that prevent interaction with, or...Read More
There are beautiful websites splashed with color and images that catch the eye. These colors, images, and typography work together to convey the message that the site is trying to send. Sometimes, less is more. That’s today’s focus as we look at minimalism in website design and how it can offer more concise communication of...Read More
