Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some things to keep in mind when gathering and...Read More
A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current customers. It lets them know what you are about when...Read More
Someone once said, “When you try to serve everyone, you end up serving no one.” You’ve probably heard this quote and its variations at some point. Have you considered how it applies to your marketing? Every business has an ideal customer. Who that person is will be different depending on what the business offers and...Read More
Do you struggle to come up with ideas for your weekly blog posts? Although it’s the way you communicate your message and values to your customers, it can be difficult to know what you should write about, and when. Wouldn’t it be great to never again scramble for a blog post idea? Putting together an...Read More
One of the biggest differences between reading something in print and reading something online is the presence of clickable links, often found within the text. Let’s explore some of the many benefits to including clickable links in your blog posts, as well as a few potential drawbacks. Clickable links are an act of humility Rather...Read More
Let’s start this out with a bold claim: your resume isn’t what potential customers want from your About page. Sure, your work history and experience matter to what you do in your business. But they’re not always the deciding factor for whether your potential customers decide to work with you. That’s why your About page...Read More
Imagine sitting down at your desk after blocking time out of your schedule to create content, only to stare at a blinking cursor. Maybe you don’t have to imagine it at all. Hey, we get it. Writing can prove a frustrating experience, especially when you have so many other things to do and you can’t...Read More
Your website is one of the first places your potential customers will go to get to know you better. Is your website giving off a great first impression? Or, is it pushing your customers to your competitors? You have seconds to impress your website visitors. Around 40% of people will stop engaging with your website...Read More
Voice assistants—from Alexa to Siri and beyond—are now part of our daily lives, helping us conduct searches completely hands-free. What does this mean for you and your business? If you have a website (and you should), it’s time to optimize your content for voice search. Half of all Searches Will Be Voice Searches by 2020...Read More
Potential customers that visit your website won’t waste their time on poor design. In fact, it only takes 0.05 seconds for users to form an opinion about whether they’ll stay on your website or go. Even if you get past those milliseconds, 38% of people will stop engaging with a website if the content or...Read More
