Make Sure To Optimize Your Services Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake. Learn why your services deserve their own pages. Service Pages Simplify Your Website Layout Visitors want...Read More
Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons we can learn from them. Your Website Should Reflect Your...Read More
When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...Read More
How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”...Read More
There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the content phase of the custom site is done. Our customers...Read More
At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the process by having a content interview. What Happens in a...Read More
Fighting spam is an essential part of managing your website. Spam hurts your brand’s professional image and can even be used to steal your customer email list. Finding a solution to spam that balances ease of access for real users while barring the gates to robots has gotten easier in recent years with improvements to...Read More
Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful Networking Platform As a platform for professionals, LinkedIn is perfect...Read More
Is Your Contact Page Doing its Job? Your contact page doesn’t need to be super flashy, but it requires certain features. Let’s look at what your contact page needs to do its job well. Your contact page doesn’t need to be super flashy, but it requires certain features to enable prospective customers to contact...Read More
Is Your About Us Page Prioritized? Your About Us page could be the most crucial page on your website. Learn five reasons you should be prioritizing your About Us page. Most businesses want their homepage to look perfect. They wouldn’t dream of having incomplete or incorrect information on their contact page, and their product...Read More
