Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Code on a black screen.
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Answering log4j Vulnerability Questions

Is my Website Impacted By The log4j Vulnerability? You may have seen news about the recent log4j vulnerability issue that is currently circulating. We’re hoping to provide some short insight, and help you ensure that your website is safe and secure. log4j is a component...
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Two Colleagues Comparing Notes At A Table with coffee a tablet, books and a plant.
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Shopify Vs. WooCommerce – Which Platform is Right for You?

Shopify Vs. WooCommerce – How Do I Choose? New e-commerce sites are launching every day. Shopify and WooCommerce are two of the biggest e-commerce platforms powering millions of websites around the world. If you are considering starting a new site yourself or are making changes...
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2021 Holiday Card

Happy Holidays From Iceberg Web Design – 2021 Card & Poem

Guess what everyone– It’s Holiday time! You know what that means? A card with a rhyme! From the penguins who build your website just right While shamelessly chugging eggnog each night. The leaves are being replaced by snow, While the penguins improve your site’s SEO....
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Wish List For Christmas With Christmas Decorations
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What’s on Your Website Wish List?

What’s on Your Website Wish List? Having an extensive website wish list isn’t a problem if your budget is limitless. But for most businesses, it’s important to keep the reins pulled in. When business owners ask us to build a new website, they usually come...
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Iceberg 2021 Team Photo. Everyone making silly faces and standing on stairwell with brick background.
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Thankful for Iceberg Web Design 2021

Thankful At Iceberg Web Design We are Thankful For  Iceberg Web Design, as 2021 is coming to a close, we wanted to take a moment to reflect.  Like any other year, there have been a lot of ups and downs. We like to focus on...
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Iceberg Brand Book On Stone Table.

Why Your Company Needs a Brand Book

Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate...
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Keyword stuffing. A red and white string with a close pin holding a note that says keywords.
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Keyword Stuffing—Stop It Ya Turkey!

Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients       Using words or phrases out of context, just to squeeze in your keywords  ...
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Marketing Team Analyzing Statistics At Meeting
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Using Your Marketing Budget

Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data...
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Women Discussing Photos On Social Media to another woman 2021.
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Brand Clarity for Social Media Engagement

Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard...
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Businessmen Talking While Waiting For Elevator
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Upgrade Your Elevator Pitch

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating...
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Women Using Her Voice. Shouting On Megaphone with a Cityscape in background.
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Finding Your Brand Voice

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding,...
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Joshpenguin
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Penguin Profile: Josh Smith, Developer | Iceberg Web Design

  At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him...
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Piggy Bank With Calculator
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More Ways to Save Money on Your Website

More Ways to Save Money on Your Website. At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business....
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Presentation Of Brand Manager

Brand Identity for Small Businesses

If someone says Coca-Cola, what immediately comes to your mind? Probably the same image that comes to everyone else’s mind—A red can with that classic script. With Google, everyone thinks of the colorful Google logo. And with Nike, you undoubtedly think of the iconic Nike...
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Profile View Of Handsome Businessman At The Coffee
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Creating Your Ideal Customer Profile

Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t...
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Hands Of Two Young Designers Discussing Layouts Of 2rzesyl
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Use Categories to Organize Your Website

How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu...
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