Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Key Word List
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All the Keywords!

In this blog series we’ve been talking about maximizing your online presence and we demystified Google My Business. If you have been using our tips, by now you should have expanded your online presence with a solid social media presence. In this blog post we are going to discuss...
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Google My Business
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Google My Business Demystified

Recently, we talked about what your online presence is and why it is important to your company. We also gave you our Top 5 Tips for Generating Leads with Social Media. In this blog post we are going to demystify Google My Business. What is Google My...
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Online Presence
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Maximizing Your Online Presence

We’ve been listening to our customers, and they’ve been asking us how they can maximize their online presence beyond just their website. We’ve created this 5-part blog series specifically to answer those questions, and we’ve broken the process into manageable pieces so you can get...
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Why Wordpress
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Why WordPress?

Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty of options to choose from.   In this article we discuss why we build a vast...
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How To Improve SEO Rankings Today

How to improve your rankings today with these three simple, proven SEO tips. I am always telling anyone who will listen, that there are now shortcuts with search engine optimization that will boost your search position in Google or improve your organic website traffic. One thing I’ve learned working with websites...
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Icebergwebdesignprocess
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Website Development Process

Here at Iceberg Web Design, we are always striving to make our web site development process as easy and painless as we can for our clients.  A huge component of a successful web development project is clear communication between all parties involved and often times a...
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Website And Mobile Analytics Concept
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Google Analytics

Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to...
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2016 Holiday Card Image

Happy Holidays From Iceberg Web Design – 2016 Card & Poem

Everyone has a different reason To enjoy this festive season. Some of us like drinking beer, Others spreading holiday cheer. Some eat cookies by the tin, Others prefer a shot of gin. We all agree that shopping sucks, Rushing around to save a few bucks....
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Pay Per Click
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The Basics of Pay Per Click Advertising

The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source.   Pay per click (ppc)...
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Bandaid Funnel
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3 Easy Ways to Fix Leaks in your Sales Funnel

Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance.  There are many ways that potential customers may get lost while moving through the Sales process.  These are often referred to as cracks in...
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Funnel
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Building Your Sales Funnel and the Use of Retargeting

A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the...
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Seo Tools
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Instantly Improve Your Marketing With These 5 Free Simple SEO Tools

Working on my last home improvement project, I realized I always end up working the fastest and smartest when I have the correct equipment and tools in my arsenal. It’s seriously ridiculous how much faster and efficient a project gets finished with the right tool in...
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Google Introduces Mobile First Indexing
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It’s Official: Google Won’t Let You Get Away With A Non-Responsive Website Any More

In our ever-changing, technology-driven world, most business owners have accepted the fact that smartphones and tablets are now leading desktop for online searches. People are looking for products and services from their phones, people are making financial decisions based on mobile content, and small business...
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Google Starts Indexing Mobile Content

Recently, Google has posted details about changing their search algorithm to a mobile-first indexing. This change is going to rank pages based on their mobile version, instead of showing results specifically for people on mobile and another set of results for people on desktop. Google...
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Iceberg Web Design Celebrating 11 Years

Iceberg Web Design Celebrates 11 Years in Business

A sincere Thank You for your support What started out as a hobby and passion for a 24-year-old recent college graduate turned into a career, and a thriving business in the Twin Cities, Minnesota area. How It All Began Jessi Gurr, owner and lead website developer...
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Is Your Website Answering The Questions Your Customers Have?
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Does Your Law Firm Website Answer These 3 Pressing Questions?

Prospective clients visit your website to learn three simple things: Are you located near me? Do you handle cases like mine? Can you resolve my legal issue? You want to ensure that your law firm website speaks to each of these questions clearly and succinctly....
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