Blog - Iceberg Web Design | Custom Website Development

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Google Introduces Mobile First Indexing

It’s Official: Google Won’t Let You Get Away With A Non-Responsive Website Any More

In our ever-changing, technology-driven world, most business owners have accepted the fact that smartphones and tablets are now leading desktop for online searches. People are looking for products and services from their phones, people are making financial decisions based on mobile content, and small business...
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Google Starts Indexing Mobile Content

Recently, Google has posted details about changing their search algorithm to a mobile-first indexing. This change is going to rank pages based on their mobile version, instead of showing results specifically for people on mobile and another set of results for people on desktop. Google...
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Iceberg Web Design Celebrating 11 Years

Iceberg Web Design Celebrates 11 Years in Business

A sincere Thank You for your support What started out as a hobby and passion for a 24-year-old recent college graduate turned into a career, and a thriving business in the Twin Cities, Minnesota area. How It All Began Jessi Gurr, owner and lead website developer...
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Is Your Website Answering The Questions Your Customers Have?

Does Your Law Firm Website Answer These 3 Pressing Questions?

Prospective clients visit your website to learn three simple things: Are you located near me? Do you handle cases like mine? Can you resolve my legal issue? You want to ensure that your law firm website speaks to each of these questions clearly and succinctly....
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Your Website Is Your Business's Online Welcome Mat.

How Valuable is a Professionally Built Website to Small Business Owners?

Do you know how valuable a welcome mat is to your small business? We’re not talking just the welcome mat in front of your office or storefront. Your small business welcome mat extends well into your small business, as your team of customer service professionals...
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Blog

10 Statistics That Prove it’s Time to Add a Blog to Your Law Firm Website

You have a law firm website that you’re proud of—the design is fresh and responsive, and the copy is current and compelling. But no one is finding your site. With little traffic comes minimal leads. One way to turn this around is to add a...
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The Importance Of Color In Website Design

The Importance of Colors in Website Design

If you have enjoyed The Wizard of Oz, one part of the movie clearly defines the importance of colors not only on a movie set, but also in web design. The black and white scene of Dorothy descending the sky in a house conveys an...
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Professionally Written Seo Law Firm Website Copy Can Make All The Difference.

It’s Time to Hire a Professional to Write Your Law Firm Website Content

You have decided to turn over the reins of your website to a developer who knows how to design and code a site that will help you compete in the online marketplace. Fantastic! But, as a lawyer, you have spent your whole education and career...
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What makes a great website?

How Often Should Your Law Firm Revamp Its Website?

The average business complete redesigns its website every two-to-three years. But a law firm is not an average business. It is a referral and lead-based business that relies heavily on its web presence—especially its website—to bring in leads and to act as online brochure for...
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Social Media Icons

Social Media: Your Website’s Phase Two

On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should...
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Professional Photographer

The Difference Between a Mediocre Website and a Good One

After a bustling holiday season, most businesses have returned to devising marketing strategies for 2016. We start the discussion about enjoying the highest return on your website development investment by going back to Black Friday and the onset of the holiday shopping season. Did you...
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Website Design

Up and Coming Website Trends for 2016

We’re in the last quarter of 2015, and it’s time to start thinking about the upcoming year. So much has changed in terms of web technology. Have you heard of “Mobilegeddon?” Besides technology, design standards are rapidly changing. People’s opinion of what looks good is evolving....
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The Five Most Important Things Your Customers Should See On The Home Page Of Your Website

“Conversions” is a big buzzword for online marketers and businesses operating online. It refers to getting a customer to take some sort of desired action. It could be as small as getting someone to visit a specific page on your website, an in-between action like...
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Building Your Website

How Often Should You Redesign Your Website?

The average business completely redesigns their website every two or three years. Technology changes. Design changes. And most importantly – your business changes. And you should not only look at re-designing your website every 2-3 years, you should re-evaluate your content and consider a complete...
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Back Blue Button

7 Things On Your Homepage That Will Make Your Visitors Hit The “BACK” Button

Have you reviewed your Google Analytics recently? Noticed your bounce rate sky-rocketing? It’s possible that your customers are leaving because your website is turning them away. Here are seven things that you want to avoid on your homepage, to keep customers from leaving before they...
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Fully Responsive Website Development

Responsive Design and The Decline of the Mobile Site

When smartphones were just coming out (remember the Blackberry?), webmasters started thinking about optimizing their websites for mobile devices. At first, the trend was to create a separate website just for mobile devices. Typically, this separate website would be published at a subdomain – http://m.yourwebsite.com...
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