At Iceberg Web Design, we take a content-first approach to web development as part of our proven process. That means we tackle your site’s content before we add graphics, logos, beautiful colors, and design. This starts with a well-planned site map. What Is a Site...Read More
Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It...Read More
In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well. Why You Should Know...Read More
Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these...Read More
Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A...Read More
Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for...Read More
As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding...Read More
At Iceberg Web Design, we have a dedicated team of penguins to help you solve your business challenges with web-based solutions. Our newest Website Developer is Nikolay Patalakha. Today in our Penguin Profile, we will talk to Nikolay to learn more about him and what...Read More
A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants,...Read More
Looking Back At 2022 2022 was a year of getting life–and business back on track as much as possible. While things will never be as they were before the pandemic, it seems we can breathe a bit easier. Business owners have learned how to pivot...Read More
Meet Jessie. She Answers the Phone! Jessie Gutzwiller, our customer service representative, typically answers the phone. Having a dedicated CSR is an essential part of our business. When our customers call, they need to talk to someone immediately. So we answer the phone. Even if...Read More
Have You Updated Your Website Lately? Your site may need a facelift. Sure it might look great, but do you have the features that users are looking for as they search the web? They may not even know they are looking for these trending features,...Read More
Years ago, blogging was an easy way for people to post about their lives on the Internet. Now, it’s become a must for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines. And there are...Read More
The penguins return with another great rhyme. Our infamous greetings are truly sublime! How was your year? Did you reach your goals? We hope you find more in your stocking than coal. This year was a blur (it could be the wine). But all things...Read More
At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest web developer is Ega Adrian. Today in our Penguin Profile, we will be talking to Ega to learn more about him...Read More
Your Website Is Your Most Valuable Marketing Asset 81% of consumers do online research before making a purchase Your website makes the first impression visitors get of your business Your online presence is centered on your website 75% of website users make judgments about a...Read More
